The majority of large chain ‘jewellers’ are not jewellers, they are retailers.
As such, their jewellery is often low quality, mass produced in huge factories overseas before it is imported, then awarded a high mark up that is passed on to you, the customer.
These retailers cannot afford to keep every pattern of ring, at every finger size to suit the lifestyle and budget of every customer. As a result, when a ring is purchased, it is often resized there and then to close a sale.
What they do not tell you is that mass produced, imported jewellery barely reaches the minimum acceptable standard for jewellery that is intended to last a lifetime.
Any additional resizing alters the dimensions and compromises the strength of the ring that has often already been hollowed out to save on weight. Metal can flex, fatigue and fracture and diamonds and gemstones can become loose.
By definition, an engagement ring is a ring you want to be able to wear forever.
At Aura Jewellers, we ensure your engagement ring will not only suit your lifestyle and budget but is built to last.
By cutting out the large chain jewellery retailers that have little knowledge of jewellery manufacture and buying directly from us, you will gain the specialist expertise of master Goldsmiths with decades of experience that in turn, enables a far superior design and a quality engagement ring that far exceeds the minimum acceptable standards.
Why we don’t sell engagement rings directly from our website
Each of our digital engagement ring designs are handmade, set, and hand finished in-house from our workshop to ensure every detail is exactly as it should be. This means each design can be customised to your explicit requirements. For example, if you prefer yellow metal to white metal, sapphires to diamonds, or have a specific diamond carat weight in mind, we can tailor the ring design to suit you.
Unlike the large chain jewellery retailers whose jewellery designs are fixed and rigid, we are the manufacturers so each piece is intentionally crafted just for you so you will own a piece that feels uniquely yours.
You can feel it in the weight, see it in the precision and polish of the design, it is heirloom quality jewellery built to last.
Luxury doesn’t have to mean unaffordable, none of our jewellery is mass produced or imported, no high mark up is awarded and absolutely nothing is compromised.
Contact us to discuss transforming our digital designs into your very real, dream engagement ring.
*From design to finished piece takes approximately 6 weeks.
